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15 Cannabis Gummies Statistics: Share, Price, and Brands

How much of the edible market gummies hold, how big the U.S. gummy market is, what fast-acting gummies cost, who buys them, and the hemp rule change due in December 2026, with every number linked to its source.

Written by The HerbyBud Editorial TeamReviewed by HerbyBud Standards Review · Internal accuracy & YMYL-compliance review
Last verified 2026-10-18
In short

Gummies are 89% of edible sales in Ohio and 88.6% in Colorado, per Headset, and BDSA put them at 69% of edible dollars across 13 markets in 2023. The U.S. gummy market is about $2.57 billion. Fast-acting gummies are only about 3% of it but sell at a 31% higher price than other 100mg gummies.

Last updated

Gummies are the edible. In Headset's Ohio data they take 89% of edible sales, and in Colorado 88.6% of edible dollars. The numbers below cover how much of the market gummies hold, how big the U.S. gummy market is, what fast-acting gummies add, what a 100mg pack costs by state, and the federal hemp rule change coming in December 2026. They are market facts, not medical advice. For the whole edibles category, see our cannabis edibles statistics and edibles price statistics.

Cannabis gummies at a glance

Metric Figure Source
Gummies' share of edible sales, Ohio (12 mo to Mar 2026) 89% Headset
Gummies' share of edible dollars, Colorado (2026) 88.6% Headset
Gummies' share of edible dollars, 13 markets (Jan–Apr 2023) 69% BDSA via Prepared Foods
U.S. gummy market $2.57B BDSA/Azuca
Fast-acting share of gummy sales ~3% ($74M) MJBizDaily
Typical 100mg gummy shelf price $8 (OR) to $25 (NY) CannaiQ

Key Takeaways

  • Nearly 9 in 10 edible dollars. Gummies are 89% of Ohio edible sales, while chocolate is 7% (Headset). In Colorado they are 88.6% (Headset).
  • A $2.57 billion market. That is BDSA's figure for U.S. gummy sales in its 2025 report with Azuca (BDSA/Azuca).
  • Fast-acting is small but premium. It is about 3% of gummy sales ($74M), yet it sells at a 31% higher original price and moves 4–5× more per SKU (MJBizDaily; BDSA/Azuca).
  • More people ate a gummy than used flower. 49% of surveyed consumers had a gummy in the past six months, versus 47% for flower (BDSA via Prepared Foods).
  • Blends are holding up better. In Colorado, THC-only edibles fell 14.1% while multi-cannabinoid edibles grew 0.7% to 44.3% of the category (Headset).
  • Hemp THC gummies face a Dec 11, 2026 cap. Under the new federal hemp definition, finished hemp products will be limited to 0.4mg total THC per container (Vicente LLP).

How much of the edible market gummies hold

1. Gummies are 89% of edible sales in Ohio

In Headset's Ohio retail panel for the 12 months ending March 2026, gummies accounted for 89% of edible sales and chocolate for 7%. Ohio edibles cleared $139 million over that period, up 35%.

2. Gummies are 88.6% of edible dollars in Colorado

Headset's 2026 Colorado deep dive says the category is "heavily concentrated in gummies at 88.6% of dollars". Edibles are 13.9% of Colorado sales, against 11.9% nationally, but the Colorado category fell 8.1% year over year.

3. In 2023, gummies were 69% of edible dollars across 13 states

BDSA found gummies made up 69% of edible dollar sales from January to April 2023 across Arizona, California, Colorado, Florida, Illinois, Massachusetts, Maryland, Michigan, Missouri, Nevada, New Jersey, New York and Oregon. That was 10% of all cannabis dollar sales in those markets.

4. In 2021, gummy candy was 89% of candy edibles

BDSA's full-year 2021 tracking across 12 states put candy at 71% of edible dollars, and gummies at 89% of candy. That works out to roughly 63% of all edible dollars (our math). The rise to 69% in 2023 and to 88–89% in Ohio and Colorado today shows the shift. These come from different panels and years, so read them as a trend, not one series.

Gummies' share of edible dollar sales, by market and period
Ohio (to Mar 2026) 89%
Colorado (2026) 88.6%
13 markets (2023) 69%

Market size and fast-acting gummies

5. The U.S. gummy market is about $2.57 billion

The 2025 Edibles Premiumization Report from BDSA and Azuca puts the U.S. gummy market at $2.57 billion. MJBizDaily's write-up of the same study rounds it to $2.6 billion. Azuca sells fast-acting technology and commissioned the study, so weigh the framing accordingly. The sales figures are BDSA's.

6. Fast-acting gummies are about 3% of gummy sales

Fast-acting products account for about $74 million, or 3%, of the gummy market, per the same BDSA analysis.

7. Fast-acting gummies sell at a 31% higher price

Shoppers paid a 31% higher original price and a 39% higher sell-through price for fast-acting gummies than the average of all other 100mg THC gummy types. BDSA's data also shows fast-acting SKUs are discounted the least.

8. They move 4–5× more sales per SKU

Fast-acting products generate 4–5× more sales per SKU than non-mood-specific gummies. For brands that carry them, about half of sales come from fast-acting products. Baskets with one fast-acting SKU are 6× more likely to include another. Wana Quick, about $26 for 100mg in our catalog, is a fast-acting line built on Azuca's technology. See our best Wana gummies guide.

Who eats gummies

9. 49% of consumers had a gummy in the past six months

In BDSA's 2023 consumer surveys, 49% of consumers across adult-use and medical states said they had eaten a gummy edible in the past six months, up 2.8 points since fall 2022. That beat flower, at 47%, even though flower dollar sales were four times gummy sales.

10. 72% of edible consumers eat gummies, and 47% prefer them

Among past-six-month edible consumers, 72% had eaten gummies and nearly half (47%) named gummies their preferred form. The top reasons were ease of use (36%) and taste or flavor options (34%).

11. Edible spending skews older and more female

Headset says women drive 42% of edible dollars, compared with 32% of flower and 34% of vapor pens. Baby Boomers and Gen X together make up more than half of edible spending.

What a gummy pack costs

12. A 100mg gummy pack runs $8 in Oregon and $25 in New York

CannaiQ's scan of public dispensary menus puts the typical shelf price of a 100mg gummy at $8 in Oregon, $16 in California and $25 in New York. In Michigan, the most common gummy listing is a 200mg pack at a typical $5. These are menu listings, not completed sales.

13. Edible prices fell about 6%, the steepest drop of any category

Across Headset's U.S. markets, edibles average about $11 per item, usually a 100mg pack of ten 10mg gummies, or roughly $1 per 10mg serving. Average edible prices fell about 6% year over year.

Our catalog (100mg THC) Pieces Price
Wyld Marionberry Indica 10 × 10mg ~$25
Kiva Camino Midnight Blueberry 20 × 5mg ~$24
Wana Quick Fast-Acting 10 × 10mg ~$26

Catalog prices are our tracked anchors, not live dispensary quotes. Compare packs by price per 10mg with our edibles price statistics.

Typical menu price of a 100mg THC gummy pack, by state
New York $25
California $16
Oregon $8
Source: CannaiQ ↗

14. Multi-cannabinoid edibles hold 44.3% of Colorado sales and are growing

In Colorado, THC-only edibles are 55.7% of category sales but fell 14.1%. Multi-cannabinoid formulas grew 0.7% to 44.3%, against 52.2% in Washington. The biggest additions by sales were CBN ($19.6M), CBG ($10.5M) and CBD ($9.7M). CBD alone fell 10.6%.

15. Hemp THC gummies face a 0.4mg-per-container cap on December 11, 2026

Congress's November 2025 hemp redefinition caps final hemp-derived cannabinoid products at 0.4mg total THC per container. The change was due November 12, 2026, but H.R. 6500, signed September 2, 2026, pushed the total-THC standard and per-container cap to December 11, 2026. The synthetic-cannabinoid ban still starts November 12. For scale, a single 10mg gummy holds 25 times the 0.4mg container cap (our math). State-licensed dispensary gummies are regulated as marijuana under state law, not as hemp.

Brands: Headset says Wyld alone takes roughly 15% of U.S. edible sales. By shelf presence, CannaiQ counts Wyld on 3,956 dispensary menus in 26 states, ahead of Good Tide (2,493) and Wana (2,192). Product picks: best THC gummies, best edibles and best Wana gummies.

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Frequently Asked Questions

What percentage of edibles are gummies?

Gummies are 89% of edible sales in Ohio and 88.6% of edible dollars in Colorado, per Headset's 2026 data. BDSA put the figure at 69% across 13 markets in early 2023.

How big is the cannabis gummy market?

BDSA's 2025 report with Azuca puts the U.S. gummy market at about $2.57 billion. Headset counts $2.2 billion for all edibles over October 2025 to September 2026 in its own markets, which cover fewer states, so the two figures are not directly comparable.

Are fast-acting gummies more expensive?

Yes. BDSA data shows fast-acting gummies sell at a 31% higher original price and a 39% higher sell-through price than other 100mg gummies. They are about 3% of gummy sales.

How much does a 100mg THC gummy pack cost?

Typical menu prices are about $8 in Oregon, $16 in California and $25 in New York, per CannaiQ. Headset's national edible average is about $11 per item.

What is changing for hemp THC gummies?

From December 11, 2026, final hemp-derived cannabinoid products are capped at 0.4mg total THC per container under the new federal hemp definition, per Vicente LLP.

Sources

How we verify → · Edibles statistics → · Best Wana gummies →

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Journalists, researchers, and writers are welcome to use these figures. Please cite the original sources listed above and link to this page.

Suggested citation

HerbyBud Editorial Team. (2026). 15 Cannabis Gummies Statistics: Share, Price, and Brands. HerbyBud. Updated October 18, 2026. https://herbybud.com/learn/cannabis-gummies-statistics/

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NOTE Informational only — not medical or legal advice. Cannabis affects everyone differently; consult a qualified professional. Verify current details with an official source. Last reviewed 2026-10-18.