12 Cannabis Edibles Price Statistics: Packs, Per-Serving, and Brands
What edibles cost in 2026 — national averages, per-10mg math, category share, state example and catalog pack anchors — every number linked to its source.
In September 2026 the average edible sold for $10.50 across Headset’s 12 U.S. markets (−4.5% YoY), with a trailing-year average near $11 — typically a 100mg pack at about $1 per 10mg serving. Edibles brought in $2.91 billion (11.8% of tracked sales) in the year to September 2026, and Wyld holds roughly 15% of edible dollars.
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How much do cannabis edibles cost in 2026? According to Headset point-of-sale data, the average edible sold for $10.50 in September 2026 (−4.5% year over year) across 12 U.S. markets — one of the lowest category item prices on the shelf. Headset's edible category page puts the trailing-year average near $11, typically a 100mg pack of ten 10mg gummies (~$1 per 10mg serving). Edibles brought in $2.91 billion (11.8% of tracked sales) in the 12 months ending September 2026 (industry statistics). The numbers below are retail purchase facts only, not medical advice. For use and safety context, see cannabis edibles statistics.
Key Takeaways
- Average edible item: $10.50. September 2026 register price across Headset's 12 markets, down 4.5% year over year (Headset prices).
- Trailing-year average ~$11. Most spend is a standard 100mg / 10×10mg gummy pack — roughly $1 per 10mg serving (Headset edibles).
- $2.91B category, 11.8% of sales. Edibles ranked fourth by dollars in the year to September 2026 (−0.2% YoY) (Headset industry).
- Wyld ~15% of edible dollars. Headset says one brand, Wyld, captures roughly 15% of U.S. edible sales (Headset edibles).
- California 100mg edible average: $12.53. State menus sit above the national item blend (Headset California).
- Catalog 100mg packs: $20–$26. Our tracked Wyld, Kiva and Wana packs sit above the register average — brand premiums and format matter.
National edible price averages
1. The average edible sold for $10.50 in September 2026
Headset's cannabis prices page puts the edible category item at $10.50 in September 2026, down 4.5% from a year earlier — the third-steepest category decline after capsules (−6.0%) and ahead of tinctures (−3.6%). Prices are pre-tax and post-discount across 12 licensed U.S. markets.
2. Trailing-year average is about $11 per package
Headset's edible category insights put the average nearer $11 across U.S. markets over the past year and note average edible prices fell about 6% year over year — the steepest decline of any category on that page. Use the September $10.50 figure for a monthly snapshot and the ~$11 figure for a trailing-year blend.
3. Most spend is a 100mg pack — about $1 per 10mg serving
Headset describes the typical edible purchase as a 100mg pack of ten 10mg gummies, which works out to roughly $1 per 10mg serving at the trailing-year average (edibles category). That per-serving math is the cleanest way to compare gummies, chocolates and mixed packs.
Category size and share
4. Edibles: $2.91 billion and 11.8% of tracked sales
Across the 16 state markets Headset tracks, edibles brought in $2.91 billion in the 12 months ending September 2026 — 11.8% of sales and essentially flat (−0.2%) year over year. Flower ($9.62B), vapor pens ($6.30B) and pre-rolls ($3.96B) sit ahead.
| Category (12 mo ending Sep 2026) | Sales | Share | Change |
|---|---|---|---|
| Flower | $9.62B | 39.1% | −0.7% |
| Vapor pens | $6.30B | 25.5% | +2.4% |
| Pre-rolls | $3.96B | 16.1% | +10.7% |
| Edibles | $2.91B | 11.8% | −0.2% |
| Concentrates | $1.24B | 5.0% | −4.6% |
Source: Headset, Cannabis Industry Statistics, updated October 3, 2026.
5. Edibles appear in 16.9% of baskets
Headset basket data for the same window puts edibles in 16.9% of dispensary baskets — behind flower (37.3%), pre-rolls (32.7%) and vapor pens (30.0%) (industry statistics).
6. Wyld holds about 15% of edible dollars
Headset's edible category page says Wyld captures roughly 15% of all U.S. edible sales — a concentration no brand approaches in flower (edibles category). That brand premium shows up in our catalog prices below.
Per-serving math and formats
7. Compare packs by dollars per 10mg
At Headset's trailing-year ~$11 average for a 100mg pack, each 10mg serving is about $1.00. Our catalog 100mg anchors:
| Product | Size | Catalog price | $/10mg (approx.) | Score |
|---|---|---|---|---|
| Wyld Marionberry Indica | 10×10mg (100mg) | ~$25 | $2.50 | 84 |
| Kiva Camino Midnight Blueberry | 20×5mg (100mg THC) | ~$24 | $2.40 | 82 |
| Kiva Dark Chocolate Bar | 20×5mg (100mg) | ~$20 | $2.00 | 80 |
| Wana Quick Fast-Acting | 10×10mg (100mg) | ~$26 | $2.60 | 79 |
Catalog prices sit above the national register average because they are brand-list / tracked retail anchors, not a 12-market blend. Shelf stickers move with taxes and deals.
8. Smaller pieces lower the entry cost
Camino's 5mg squares mean a single piece is half a standard 10mg serving — useful when comparing sticker price alone is misleading. Chocolate and nano-emulsified "fast-acting" packs can carry format premiums even at the same total milligrams.
9. National item prices by category put edibles near the bottom
September 2026 category item averages (Headset prices):
| Category | Avg item price | YoY |
|---|---|---|
| Topical | $32.07 | +2.4% |
| Tincture & sublingual | $29.02 | −3.6% |
| Capsules | $25.10 | −6.0% |
| Flower | $23.92 | −1.7% |
| Vapor pens | $22.02 | +1.5% |
| Concentrates | $17.73 | −0.9% |
| Edible | $10.50 | −4.5% |
| Pre-roll | $8.08 | −3.4% |
| Beverage | $8.17 | −2.9% |
State example and price compression
10. California's average 100mg edible: $12.53
Headset's California market page lists a $12.53 average for a 100mg edible — above the national September item blend. State licensing, taxes and brand mix all move the sticker; always compare against your local menu.
11. Edible prices are still falling
Headset's September snapshot: edible items −4.5% year over year (prices). The edible category page separately notes about −6% on the trailing-year average and says price per milligram has dropped even faster as 100mg packs became the default (edibles).
12. What shoppers should take from the data
- Use $/10mg, not sticker alone. A $26 nano pack and a $20 chocolate bar can both be 100mg.
- Expect the register under the menu. National discount rates rose to 27.1% of shelf value in September 2026 (prices).
- Brand leaders cost more. Wyld's ~15% share helps explain why catalog anchors beat the $10.50 blend.
- Flat category dollars ≠ rising prices. Edibles held $2.91B while item prices fell — shoppers bought more units at lower stickers.
Frequently Asked Questions
How much do cannabis edibles cost in 2026?
About $10.50 per item in September 2026 across Headset's 12 U.S. markets, or about $11 on Headset's trailing-year edible average — typically a 100mg pack (prices; edibles).
How much is 10mg of THC in an edible?
At the trailing-year ~$11 average for a 100mg pack, each 10mg serving is roughly $1. Brand packs in our catalog run about $2.00–$2.60 per 10mg.
Are edible prices going down?
Yes on Headset's measures: September edible items −4.5% year over year, and the category page notes about −6% on the trailing-year average.
What is the average price of a 100mg gummy pack?
Headset treats a 100mg / 10×10mg pack as the typical purchase behind the ~$11 trailing-year average. California's listed 100mg edible average is $12.53.
Cite this report
Journalists, researchers, and writers are welcome to use these figures. Please cite the original sources listed above and link to this page.
HerbyBud Editorial Team. (2026). 12 Cannabis Edibles Price Statistics: Packs, Per-Serving, and Brands. HerbyBud. Updated October 13, 2026. https://herbybud.com/learn/cannabis-edibles-price-statistics/
<a href="https://herbybud.com/learn/cannabis-edibles-price-statistics/">12 Cannabis Edibles Price Statistics: Packs, Per-Serving, and Brands</a> (HerbyBud, updated October 13, 2026)