14 Cannabis Sales by State Statistics: Biggest Markets, Growth, and Declines

Which states sell the most cannabis? According to Headset point-of-sale data, California is still the largest U.S. market at $3.94 billion in the 12 months ending September 2026, ahead of Michigan ($3.06 billion) and Florida ($1.98 billion). The 16 markets Headset tracks sold $24.6 billion combined (+1.5%), but only half of them grew. Below: the full state ranking, the fastest-growing and shrinking markets, and the official 2025 totals published by state regulators in Michigan, Illinois, Colorado, Massachusetts and Ohio. These are retail sales figures only. For taxes, see cannabis tax revenue statistics; for national context, cannabis industry statistics.

1. California is the largest market at $3.94 billion

Across the 16 state markets Headset tracks, California sold $3.94 billion of cannabis in the 12 months ending September 2026, down 1.8% year over year. It is still the biggest market in the country, but Michigan's monthly totals have come close to it.

2. Full ranking: 16 tracked markets, 12 months ending September 2026

Source: Headset, Cannabis Industry Statistics, updated October 3, 2026. Dollar figures are net of discounts and before sales taxes. Florida is a medical-only market.

3. The 16 tracked markets sold $24.6 billion combined

Headset's total for the same 16 markets was $24.6 billion, up 1.5% from $24.3 billion a year earlier, while unit sales grew 4.8%. Shoppers bought more items at lower prices.

4. Ohio is the fastest-growing market: +26.7%

Ohio grew 26.7% year over year to $1.30 billion, the fastest of the 16 tracked markets. Adult-use sales there only began in August 2024 (Ohio Capital Journal).

5. New York grew 22.1% and passed Massachusetts

New York reached $1.86 billion (+22.1%) and is now the fourth-largest tracked market. Headset says Ohio and New York together added roughly $610 million in annual sales.

6. Exactly half of the 16 markets grew

Eight markets grew and eight shrank. Growth is concentrated where stores are still opening. Mature Western markets are shrinking: Nevada fell 12.0%, and every West Coast market declined in dollar terms (Headset).

Source: Headset, 12 months ending September 2026 vs the prior 12 months.

State regulators publish their own calendar-year totals. They measure slightly different things from Headset (calendar 2025 rather than the 12 months to September 2026, and each state's own reporting rules), so the numbers won't match exactly.

7. Michigan: about $3.18 billion in adult-use sales in 2025

The Cannabis Regulatory Agency's cumulative adult-use "sales to date" rose from $10.22 billion at the end of 2024 (December 2024 report) to $13.40 billion at the end of 2025 (December 2025 report), so about $3.18 billion sold during 2025. Medical sales added only about $6 million over the same year.

8. Michigan's average adult-use ounce fell to $58.22

The CRA's average retail adult-use flower price was $58.22 per ounce in December 2025, down from $69.20 in December 2024, a drop of about 16% (December 2025; December 2024).

9. Illinois: $1.51 billion in 2025, down 12.5% in dollars

Illinois adult-use dispensaries sold $1,506,740,853 in 2025, down from $1,722,756,046 in 2024. Items sold rose about 6.5% (52.1 million vs 49.0 million). IDFPR says its new Metrc tracking system, live from July 2025, records discounts at checkout that earlier data partly missed, so part of the dollar decline reflects better reporting.

10. Out-of-state shoppers spent $385 million in Illinois in 2024

IDFPR's 2024 table splits sales by residency: $1.34 billion from Illinois residents and $385.1 million from out-of-state residents, about 22% of the total (IDFPR).

11. Colorado: $1.32 billion in 2025, a fourth straight decline

The Colorado Department of Revenue counted $1,315,678,364 in medical and retail marijuana sales in 2025, down 5.8% from $1.40 billion in 2024 and about 41% below the 2021 peak of $2.23 billion. Colorado has sold $18.2 billion since sales began in January 2014.

Source: Colorado Department of Revenue, Marijuana Sales Reports.

12. Massachusetts: a record $1.65 billion in 2025

Massachusetts marijuana establishments grossed more than $1.65 billion in 2025, a new annual record about $3 million above 2024. The Cannabis Control Commission counted 46.3 million transactions, about 3.4 million more than in 2024, as average prices kept falling.

13. Ohio: $836 million in adult-use sales in its first full year

Ohio adult-use sales topped $836 million in 2025, the first full year of recreational sales, and reached $1.09 billion cumulative by January 3, 2026, according to the Division of Cannabis Control as reported by the Ohio Capital Journal. Medical sales added more than $233 million in 2025.

14. An eighth costs 2.3× more in Ohio than in Oregon

Headset's September 2026 average for a packaged 3.5g eighth was $12.74 in Oregon and $29.54 in Ohio, a 2.3× spread, against a national average of $20.23 (Headset prices). Put next to the sales table, the four cheapest markets all shrank in dollars, while the two priciest grew:

Eighth prices are September 2026; sales change is the 12 months ending September 2026. Sources: Headset prices and Headset industry statistics. Headset attributes the price gap to supply and licensing: open-licensing Western markets carry heavy cultivation supply, while newer limited-license markets restrict it. Full state price tables are in our cannabis price statistics report; the Ohio-led flower deep-dive is flower price by state statistics.

What shoppers can take from the data

• Newer markets are still growing. Headset says growth is concentrated where stores are still opening, as in Ohio and New York.
• Falling dollars ≠ falling demand. Illinois sold 6.5% more items in 2025 while dollars fell 12.5%; nationally, units rose 4.8% against 1.5% dollar growth.
• Check your state's rules first. Possession limits, taxes and where you can buy vary. Start with your state's cannabis law page and then the dispensary directory.

Which state sells the most cannabis?

California. Headset counted $3.94 billion in sales in the 12 months ending September 2026, ahead of Michigan ($3.06 billion) and Florida ($1.98 billion) (Headset).

Which state's cannabis market is growing fastest?

Ohio, up 26.7% year over year to $1.30 billion, followed by New York at +22.1% (Headset).

How much cannabis did Michigan sell in 2025?

About $3.18 billion in adult-use sales, based on the change in the CRA's cumulative sales-to-date figure between December 2024 and December 2025 (CRA).

Are cannabis sales going down in Colorado?

Yes. Colorado sold $1.32 billion in 2025, its fourth straight annual decline and about 41% below the 2021 peak of $2.23 billion (Colorado DOR).

Why do state numbers differ from Headset's?

States report calendar-year totals under their own rules, sometimes including medical sales or pre-discount prices. Headset reports register sales net of discounts and before taxes for rolling 12-month windows.